Privacy Policy

1. Introduction

Apex Media ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website at apexmedia.lat or use our SEO and PPC services.

This policy applies to all users of our website and services, regardless of location. If you are located in the European Union, additional protections under the General Data Protection Regulation (GDPR) apply.

2. Information We Collect

2.1 Information You Provide Directly

• Contact Information: Name, email address, phone number, company name
• Communication Data: Messages sent through our contact forms, emails, or other communication channels
• Service Information: Details about your business, marketing goals, and project requirements
• Billing Information: Payment details and invoicing information (when applicable)

2.2 Information Collected Automatically

• Website Usage Data: Pages visited, time spent on site, referral sources
• Technical Information: IP address, browser type, device information, operating system
• Cookies and Tracking Data: Information collected through cookies and similar technologies

2.3 Information from Third Parties

• Analytics Data: Information from Google Analytics and other analytics platforms
• Social Media: Publicly available information from social media platforms
• Business Databases: Company information from legitimate business directories

3. How We Use Your Information

3.1 Service Delivery

• Providing SEO and PPC campaign services
• Communicating about your projects and campaigns
• Delivering reports and performance analytics
• Managing client accounts and relationships

3.2 Business Operations

• Processing payments and managing billing
• Responding to inquiries and providing customer support
• Improving our services and website functionality
• Conducting market research and analysis

3.3 Legal Compliance

• Complying with applicable laws and regulations
• Protecting our legal rights and interests
• Preventing fraud and ensuring security

3.4 Marketing (with consent)

• Sending newsletters and marketing communications
• Sharing industry insights and best practices
• Promoting our services and special offers

4. Legal Basis for Processing (GDPR)

Under GDPR, we process your personal data based on:

• Contract Performance: To fulfill our service agreements
• Legitimate Interests: For business operations, analytics, and service improvement
• Legal Compliance: To meet regulatory requirements
• Consent: For marketing communications and non-essential cookies

5. Data Sharing and Disclosure

5.1 Service Providers

• Cloud hosting and storage providers
• Analytics and tracking service providers
• Payment processing companies
• Email marketing platforms

5.2 Legal Requirements

• Law enforcement agencies when required by law
• Courts and regulatory authorities
• Legal advisors and auditors

Important: We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data:

• Encryption: Data is encrypted in transit and at rest
• Access Controls: Limited access to authorized personnel only
• Regular Updates: Security systems are regularly updated and monitored
• Staff Training: Our team is trained on data protection best practices

7. Data Retention

We retain your personal data only as long as necessary:

• Client Data: For the duration of our business relationship plus 7 years for legal/tax purposes
• Website Data: Analytics data for up to 26 months
• Marketing Data: Until you unsubscribe or withdraw consent
• Legal Data: As required by applicable laws

8. Your Rights (GDPR)

If you are located in the EU, you have the following rights:

8.1 Access and Portability

• Request access to your personal data
• Receive a copy of your data in a portable format

8.2 Correction and Deletion

• Request correction of inaccurate data
• Request deletion of your personal data

8.3 Processing Restrictions

• Object to certain types of processing
• Request restriction of processing

To exercise these rights, contact us at info@apexmedia.lat.

10. Cookies and Tracking

Our website uses cookies and similar technologies:

10.1 Essential Cookies

• Website functionality and security
• Session management
• Load balancing

10.2 Analytics Cookies

• Google Analytics (anonymized)
• Website performance monitoring
• User behavior analysis

10.3 Marketing Cookies

• Advertising campaign tracking
• Social media integration
• Remarketing (with consent)

You can manage cookie preferences through your browser settings or use our opt-out form above.

11. International Data Transfers

Your data may be transferred to and processed in countries outside the EU. We ensure adequate protection through:

• Adequacy Decisions: Transfers to countries with adequate protection
• Standard Contractual Clauses: EU-approved data transfer agreements
• Certification Schemes: Providers with recognized security certifications

12. Children's Privacy

Our services are not directed to children under 16. We do not knowingly collect personal data from children. If we become aware of such collection, we will delete the data immediately.

13. Changes to This Policy

We may update this privacy policy periodically. We will notify you of material changes by:

• Posting the updated policy on our website
• Sending email notifications to registered users
• Displaying prominent notices on our website

Supervisory Authority

If you are located in the EU and have concerns about our data processing practices, you may lodge a complaint with the Lithuanian State Data Protection Inspectorate:

15. Specific Service Disclosures

15.1 SEO Services

• We analyze your website's technical performance and content
• We may access your website analytics and search console data
• We track keyword rankings and search visibility

15.2 PPC Services

• We access your advertising account data (Google Ads, Facebook Ads, etc.)
• We analyze campaign performance and conversion data
• We may use tracking pixels and conversion tracking codes

All client data is handled confidentially and used solely for service delivery and performance reporting.

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This privacy policy is designed to be transparent and comprehensive. If you have any questions or need clarification on any section, please don't hesitate to contact us at info@apexmedia.lat.